Found (thanks to Wired):

Perhaps one of the most contemplated questions of any student of a Liberal Arts field will be, “What is art?”.

Ladies and gentlemen, I present you the blog that brings together old-school digital imaging with sumptuous (what some have named) “food pron”. takes halves of sandwiches from delis across New York and scans their insides.

Why do I find this so intriguing?  Well, just consider how simplicity is the best design. Black background.  Simple font.  Straight information delivery?  (not so common)  Honestly, I would prefer many mailed catalogs to look this simple.  At least then I could tell what I was actually shopping for — the product itself or the modeled presentation.

I want marinara all over my flatbed scanner if the resulting image looks this enticing!

I want marinara all over my flatbed scanner if the resulting image looks this enticing!

Were you ever a kid standing in front of a copy machine, wondering what your hand would look like on the copier?  I know when I was taken to see my dad’s office as a seven-year-old on a Saturday, the copy machine was probably my greatest interest…that is after the Dunkin’ Donuts or McDonald’s breakfast treats following the train ride into the city.   I think what I really like about this blog is the attitude it takes toward that protective nature towards flatbed scanning technology.  The use of this clean-freak, meticulous technology (flatbed scanners) is used for something so messy, yet so emotionally fulfilling.  Anyone scanning on a flatbed knows that the collection of dust or fingerprints can really cause some pain when trying to scan a clean image.  So, why even bother?  Get some mayonnaise, mustard, hell, some marinara on that imaging glass!  The blog author seems to just drop the half of the sandwich right onto the scanning bed… not a place where any film photographer would want film negatives to be anywhere near.   Just look at those sandwich halves!  Would you sacrifice an old scanner for this?  You should take a hint at what my response would be.

The site can be seen as a tool for sandwich connesiours (like myself) or competing deli owners looking to recreate their menu or presentation.  With such a universal appeal as food, any number of audiences can be hopping on here.

What is lacking?  Well, I was hoping for some user feedback options to see how creative writers across the Net respond to these hunger-inducing images.  However, I can see that there is enough emotional ‘umpf’ to drive people back to the site.

…Perfect timestamp to finish of this overdue post…

Currently reading: Wired magazine, June 2009 (where I found the mention of the blog)

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