So, while I am sitting reading a bunch of suggestive “I like it on…” statuses on my facebook feed, I discover the source of the highly sexualized meme phenomenon. I was particularly interested in my search because I found no evidence suggesting an organization was behind this; thus, there is no one responsible for the “awareness”/education.
Now, I am all for effective attention getters, but mind you that I purposefully chose the word, “effective”. Sure, the phenomenon had me searching for whether or not there was an iPhone hack (because I mostly saw these posted through mobile devices). People can share all they want as long as they understand their audience. To me, there is a definite understanding of the audience in some of what this campaign is trying to achieve. However, I am not “educated” any more than I was before I started tracking down the phenomenon. (Sorry, you rose my interest only for dismissal.) Like I said, I found no organizations whose websites I could surf. I was not lead down the path to further education. Just look at the homepage: http://www.nbcam.org/. Rather, I just got a lot of commentary of the further sexualization of the breast cancer awareness campaign. I’m left wondering where did this originate and why is there no forwarding to the real cause/awareness sites? If anything, the meme phenomenon deviates a little too far from the intended goal.
There is more to be said about the phenomenon because people may not understand the breadth of their audience. Enter: youropenbook.org. In your next browser tab, you now see that this meme phenomenon is encouraging hundreds of (mostly) women to publicly identify their sexual (dare I say) “preferences”. When I was skimming through all those posts, I was shocked at how many were faces of kids that would be the same age of kids I am teaching in high school.
Enter: facebook/BigBrother. While I tried to post the openbook findings as a PSA to my own feed/network (which will never include any of my students), facebook immediately marked my youropenbook.org links as spam and refused to allow me to post them.
(How ironic, facebook, you don’t want us to share what you’re sharing about us?)
When I tried to tweet them through, my statuses were also removed within three minutes (even though they are renamed through a URL shortener!).
So, long story short:
I am a little shocked at the shock meme campaign itself: is there not a level at which this should also bounce back to, say, a major organization for breast cancer awareness?
Also, facebook could be evil. Just sayin’.